Jagex apologizes and blames partner for generative AI use in RuneScape trailer
Jagex, the developer of RuneScape, faced significant community backlash after a recent trailer for the game was found to contain generative AI elements. Following player complaints, Jagex promptly removed the controversial trailer and issued an apology to its community. The company stated that generative AI "has no place" in its creative work and attributed the inclusion of AI-generated content to a "trusted external partner" responsible for the trailer's production. This incident occurred despite Jagex having previously indicated a stance against using generative AI in its content.
5 articles from 5 outlets covered this story. No difference in framing or figures was found between them. The underlying claim is sourced from a press release.
What do all outlets agree on?
5 outlets covered “Jagex apologizes and blames partner for generative AI use in RuneScape trailer”. All of them report the following:
- Jagex used generative AI in a RuneScape trailer
- The use of AI led to community backlash
- Jagex removed the trailer
- Jagex issued an apology
- Jagex blamed an "external partner" for the AI use
- Jagex stated AI "has no place" in its creative work
- Jagex had previously indicated a stance against using generative AI
Did outlets disagree about this?
No. All 5 outlets covering “Jagex apologizes and blames partner for generative AI use in RuneScape trailer” reported it the same way — no difference in framing or figures was found between them.
Which outlets covered this?
All 5 articles found on this story, grouped by the stance of the piece. Every link goes to the original publisher.