Business/press release/2026-10-26

Instagram tests support for 90-minute horizontal videos

Instagram is reportedly testing the ability to upload and view videos up to 90 minutes in length, with some reports specifying a horizontal orientation. This information, likely originating from Instagram itself through observed testing or statements to the press, is widely interpreted by outlets as a strategic move to compete with YouTube in the long-form video market. While some outlets emphasize Instagram's intent for these videos to be watched on TV, others focus on the competitive aspect.

4 articles from 3 outlets covered this story. Their coverage differs on 3 points. The underlying claim is sourced from a press release.

What do all outlets agree on?

3 outlets covered “Instagram tests support for 90-minute horizontal videos”. All of them report the following:

  • Instagram is introducing or testing longer videos
  • The maximum duration is 90 minutes
  • The move is seen as a challenge to YouTube

Did outlets disagree about this?

Yes. Coverage of “Instagram tests support for 90-minute horizontal videos” differs on 3 points. Each account below is how a different outlet described the same event:

The feature is currently in a testing phase.

The Economic Times — Tech

The feature is being introduced as part of broader changes, driven by competition with YouTube.

Business Insider Tech

Instagram's intention is for users to watch these longer videos on TV.

Engadget

Which outlets covered this?

All 4 articles found on this story, grouped by the stance of the piece. Every link goes to the original publisher.

What related stories are there?

Which companies does this involve?

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