Models/shipped/2026-10-30

Google Gemini ceased attaching UTM parameters to cited URLs in its responses

Google's AI model, Gemini, has stopped attaching UTM parameters to the URLs it cites in its responses. This change was observed and reported by a consultant, with multiple outlets confirming the cessation of this practice. One outlet noted that Gemini had been adding these tags for approximately three weeks before the change.

3 articles from 3 outlets covered this story. The underlying claim is sourced from a shipped.

What do all outlets agree on?

3 outlets covered “Google Gemini ceased attaching UTM parameters to cited URLs in its responses”. All of them report the following:

  • Google Gemini stopped attaching UTM parameters to cited URLs
  • The change was observed by a consultant

Which outlets covered this?

All 3 articles found on this story, grouped by the stance of the piece. Every link goes to the original publisher.

What related stories are there?

Which companies does this involve?

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