Business/rumor/2026-10-11

Amazon Reportedly in Talks to Acquire AI Startup Decart for Approximately $7 Billion

The Wall Street Journal exclusively reported that Amazon is in discussions to acquire the artificial intelligence startup Decart. Multiple news outlets, including Bloomberg, Reuters, and Yahoo Finance, subsequently picked up and cited the WSJ report. The potential acquisition is valued at approximately $7 billion. While the WSJ is cited as the primary source for this information, Amazon has not officially confirmed the talks. Some reports specify Decart as an Israeli AI startup. One outlet also noted that Nvidia and Anthropic had previously considered and then walked away from acquiring Decart. The ongoing nature of the "talks" suggests the deal is not yet finalized and could still fall through.

12 articles from 12 outlets covered this story. No difference in framing or figures was found between them. The underlying claim is sourced from a rumor.

What do all outlets agree on?

12 outlets covered “Amazon Reportedly in Talks to Acquire AI Startup Decart for Approximately $7 Billion”. All of them report the following:

  • Amazon is in talks to acquire AI startup Decart
  • The reported acquisition value is around $7 billion
  • The primary source for this information is The Wall Street Journal

Did outlets disagree about this?

No. All 12 outlets covering “Amazon Reportedly in Talks to Acquire AI Startup Decart for Approximately $7 Billion” reported it the same way — no difference in framing or figures was found between them.

Which figures do outlets report differently?

1 figure in this story is reported with conflicting values:

Reported acquisition valuearound $7 billion vs approximately $6 to $7 Billion vs $7 billion vs $7 bln vs around US$7 billion

Which outlets covered this?

All 12 articles found on this story, grouped by the stance of the piece. Every link goes to the original publisher.

What related stories are there?

Which companies does this involve?

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